When I began my marketing career I didn't think that writing articles would become a part of my marketing agenda. I've detested writing ever since I can remember. On the other hand the thought of making money from home on the net really appealed to me. I had to find a happy medium not to mention a program to believe in and promote.
Well I found the program so it was time to promote. The first thing was to find free ways to advertise. Because my sponsor in the program was and is a teacher who is now teaching myself and my team online marketing these things weren't hard to find. In fact I didn't have to find any of them. She started pointing to different things between blogs, SEO optimization, forum posting, keywords and now article writing.
Oh this one will be fun. Article writing? I've actually become a pretty good forum poster but article writing is another story. And that's the problem. It basically IS a story! You can't just put down a few words and run. You have to have something to write about and then you have to have knowledge about what you write about. Oh golly gee! How great will this be?
OK. So now I am told how this thing called a "resource box" will become the key to my marketing with articles. Why they call it a resource box I still don't get. When I first saw this thing I thought I would have to or should at least put my computer serial # on it or something. I mean that was the resource I was using to write the article. Wasn't it? Or maybe the keyboard # on the back of the keyboard?
Well obviously that wasn't what it was for. This was where I would put my "pitch" or "plug" for what I was marketing. At least now the reason for writing articles was becoming a little clearer. I could put articles out for free and have free advertising for my program at the same time! That was great but still didn't explain why that box was called resource instead of "pitch box" or something.
Anyway, it was now time to come up with something to write about. This in itself can be a trick. Here I am a newbie marketer trying to write articles about marketing? How am I supposed to do that? Usually people write about things they are expert in. They teach the masses with their dizzying intellect. Me? I couldn't teach a fish how to swim! I couldn't teach a monkey how to climb a tree and I certainly couldn't teach anyone about marketing.
There was only one thing to do. Tell the truth. Let people know I was and am a newbie. I mean I could write about stuff I know something about and truth be told I probably will but I just didn't see how writing about oldies rock and roll or baseball would make sense when at the bottom of the article there was a resource box for a money making program I was pitching. So at least for now marketing was it.
Since I was and am new to marketing I would tell of what I had learned so far and obviously show how far I still have to go. This by the way is my fourth article and they've all been on marketing in one form or another. And yes, the ideas are already becoming harder to find.
I was told that about 2 articles a week would help give me an "internet presence" in time. I have no idea if it will but you don't know if you don't try. I'm not Ernest Hemingway and never will be but if I'm at least honest and tell people reading that this is something brand new to me then maybe I won't make a complete fool of myself.
Oh, back to that resource box. When I wrote my first article I actually put 3 links in the box instead of 2. Ahhhh, the learning curve. There may be places where you can have 3 links in the box but here where I was writing the article they only allow 2. So it gets rejected the first time I submit it. At least it was something easy to fix. It did get published the second time. Yippee! I had a published article.
Another trick was NOT to promote myself or my program if you will. Promote myself? That's classic in itself. Mr. newbie promoting himself? On what? How to put too many links in the resource box? That wouldn't be a problem.
The idea of not promoting the program was trickier though. I thought I had done OK with my second article but it was rejected for that. So hey, it was time for some more learning. How to edit my article so that it met the guidelines which would allow it to be published. This was more of the learning curve but in the long run may help me succeed in this field.
Again, back to that resource box. Now I could and can put my pitch for the program. Keywords are big here. If a person puts the right ones in this box they can get somewhere with the promotion of their program. At least that is what I've heard. Again, I'm new at this. I won't know how true this is probably for a while but that is fine. I'll need more to write about down the road anyway.
Here at the start I don't expect a lot of fanfare if you will. After all, I'm new at this. How many kids jump on a bicycle and start going right away. That's why training wheels were invented. Well, I have mine on firmly right now. The great thing though is that this is a free way to get something out there with my name on it. And when I am finished with it as I just about am now I feel like I've accomplished something. What I'm not sure but I never enjoyed writing. I hated it in school but maybe because I'm so far removed from it that things just aren't the way I used to see them.
Maybe it's because I'm an introvert in my off the net life and it's coming out here in these writings? Hey there's an idea for an article! I can title it "Hello world or An introvert comes out in article writing"!
I actually wrote this in one sitting. One to two hours. That's it. It isn't a masterpiece but it is out there. It is circulating the internet as something that I myself created. Except for that resource box. I have to write that up now. That resource box which I hope will help me in my journey through my online marketing career.
Jerry Garaffa- Happy RIOY member and forum poster. Now check out this program I'm promoting with this resource box. This money making opportunity is an internet home business waiting to happen. Here you can see a summary of RIOY and Maxegen. Maxegen is 1 of the 2 businesses that RIOY will help you build for free! If it is a work at home opportunity you are looking for, here it is: http://www.squidoo.com/rioyeasy
http://www.squidoo.com/maxegenforjerryjg62
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